The second step to starting an ad campaign is to set yourself on a schedule. Decide when you want to launch and how long you would like your ad to run. These are both important decisions that affect your budget. When you’re mapping out your timeline make sure to give yourself a bit of padding on the individual milestones. There will always be small delays that could hold the project up. The best way to handle these setbacks to is anticipate them and make sure they don’t cause the project to linger past the deadline. It’s incredibly helpful to set some milestones. It will help you keep a positive attitude and identify if you’re on the right track.
Once you’ve decided on your timeline, you can start working on your budget. Decide how much money you want to spend on your ad campaign. Think about how much you can afford to allocate to specific things such as buying ad space, hiring a designer to create your ad, and how much you want to spend on promoting your ad. Your schedule and your budget go hand in hand as your budget will affect how much time you can spend on creating and running an ad, so you will need to adjust your schedule accordingly.