Launching Social Ads with Ease

How To Launch A Successful Ad Campaign:

Creating an ad campaign can sound daunting at first, but contrary to popular belief, it’s actually rather simple. As a business owner, it’s a powerful tool to have in your arsenal. Today I’m going to run you through the process of creating and running an ad campaign with these four, easy steps.

Define your goal:

Before starting your ad campaign it’s important to take some time and think about what you want to achieve. Be specific about your end goals and pick just one top priority. Make sure not to be too general or too vague. Maybe you want to gather more leads, grow your sales or generate more conversions. Knowing where you want to be is vital to planning out how to get there, as it’s always important to design with the end in mind. Make sure to ask yourself questions such as:

Why are we doing this ad campaign?
What do we want to see when this campaign is over?
Who do we want to reach with this campaign?

Set a Schedule & Create a Budget:

The second step to starting an ad campaign is to set yourself on a schedule. Decide when you want to launch and how long you would like your ad to run. These are both important decisions that affect your budget. When you’re mapping out your timeline make sure to give yourself a bit of padding on the individual milestones. There will always be small delays that could hold the project up. The best way to handle these setbacks to is anticipate them and make sure they don’t cause the project to linger past the deadline. It’s incredibly helpful to set some milestones. It will help you keep a positive attitude and identify if you’re on the right track.

Once you’ve decided on your timeline, you can start working on your budget. Decide how much money you want to spend on your ad campaign. Think about how much you can afford to allocate to specific things such as buying ad space, hiring a designer to create your ad, and how much you want to spend on promoting your ad. Your schedule and your budget go hand in hand as your budget will affect how much time you can spend on creating and running an ad, so you will need to adjust your schedule accordingly.

Choose your channels & Design your ad:

Now that you know how much time and money that you want to spend on a campaign, it’s time to decide where you want to run your ad. There are hundreds of platforms available, so it’s important to focus on your goals to identify the channels that your consumers are using. Each demographic uses a different platform. By using the correct channels, you reduce any extraneous spending. Ask yourself these questions:

What platforms do my customers use the most?
What time of day are they more likely to use it?
Are my customers more responsive to certain types of ads more so than others?

Once you’ve decided on where to run your ad, it’s time to design it. Make sure to research what the correct sizes are for your chosen platform, as each one is different.

Launch, Optimize, and Refine:

Once you’ve launched your campaign, make sure to keep an eye out on the results. If you’ve done everything right, you’ll see shares, clicks, and/or conversions. Take a look at what works and what doesn’t, refine keywords, refine your budget, and take everything you’ve learned from this campaign to help you create an even better one next time. Focus on optimizing your campaign and learn from your mistakes.

Camie Deuel

Camie is AP's Graphic Design and Logo Whisperer.

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