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Creating Eye-Catching Content

So you have a new website but need content to fill it?

Maybe you’re trying to find the perfect thing to post to social media. Well, you’ve come to the right place to start learning. Content Creation is a pivotal skill to have when you’re establishing an online presence for your business. It’s content that keeps users’ attention on your website or profiles. 

In some cases, content creation has shortcuts, one example being Evergreen content. Evergreen content is content that stays relevant over a long period of time and will be “fresh” for readers at any point of time. It generally covers topics like how-to tutorials or lists. It’s best used in blogs or social media posts. But of course, it’s best if you choose a topic that’s relevant to your business. You wouldn’t want to write something like a food review if you are in the automotive industry.

Now that we’ve covered Evergreen content, let’s talk about the difference between website content and content you would post to social media. The biggest difference is what the content is in reference to. Typically website content should be about your company or services you offer, it shouldn’t be too wordy and it needs to be easily updatable. Social Media content should be showcasing things like new blogs or promotions that your company is running. You’ll also need to take into consideration the limitations of some Social Media platforms, such as Twitter’s character limit. Posts should be short, sweet and to the point. This is how you attract potential clients or readers to your website.

In some cases, content creation has shortcuts, one example being Evergreen content. Evergreen content is content that stays relevant over a long period of time and will be “fresh” for readers at any point of time. It generally covers topics like how-to tutorials or lists. It’s best used in blogs or social media posts. But of course, it’s best if you choose a topic that’s relevant to your business. You wouldn’t want to write something like a food review if you are in the automotive industry.

With that in mind, let’s start with Website content.

This could be content on pages or a blog. Let’s go ahead and focus on blogs. It’s always a good idea to come up with a plan first so you’re not just rambling through a blog. Whether you are utilizing an Evergreen topic or writing about a subject that is relevant to your business It’s a good idea to do some research on this before deciding however. Look over what your competitors are writing about. Do a search on google regarding your services and see what people are asking about or searching for. Once you’ve a topic set we’ll want to move on.

Next, you’ll want to come up with an outline. Something to guide your thoughts through the process. I know from experience that this can be a difficult task at times because you can’t always fit everything you have in mind into a readable article. So I take some of the things I want to make major talking points and put them in a list. This helps me get what I want to say in order. For example, this blog started off writing about a problem with content creation, then went into information regarding short cuts and was followed by ways to implement that shortcut before we got to the bulk of the information. Outlining that information helped me make sure I’m not just randomly throwing out ideas and not making sense. Outlines also help you categorize information into a readable format. You wouldn’t want to start out talking about the end product before you talk about the process.

In some cases, content creation has shortcuts, one example being Evergreen content. Evergreen content is content that stays relevant over a long period of time and will be “fresh” for readers at any point of time. It generally covers topics like how-to tutorials or lists. It’s best used in blogs or social media posts. But of course, it’s best if you choose a topic that’s relevant to your business. You wouldn’t want to write something like a food review if you are in the automotive industry.

So, now you’ve got a blog and some website content written but you want to show it off on Social Media, what next? Well, a few good ways of showcasing work through Social Media is condensing the information. For example, the post has a question that is followed by a link to your content about a solution.

This is just one of many ways to show off your content or any information you want to post about. The great thing about Social Media is that you don’t always have to share your own content. Sometimes we find a post that just makes sense and is relatable to our own business. Whenever that happens you can just hit share post or retweet and add your own expert opinion to the mix. Sharing content is always a great way to engage with your audience.

So now let’s talk about some tools that will help you create the content you need.

HubSpot Blog Idea Generator

If you’re having trouble coming up with a topic, this is the tool for you. You’ll get the chance to enter up to 5 nouns for the system to generate ideas off of. Once you click generate it’ll give you a few cards with different titles and topics. It’s a great system if you ever feel like you just don’t know what to write about.

Grammarly

I know what you’re thinking, “But Chase, most word processors come with autocorrect now”. While that is the case, Grammarly isn’t just a grammar tool. It’s been built out to help with things like conciseness and punctuation in your writing. It even has a tool to help you write around a specific tone to make sure all of your content is consistent.

Google Docs

Hear me out here, Microsoft Word is a great place to start. However, Google has made a great tool for writing. It’s available across all your devices, documents can be shared, and anyone you’ve shared a document with can make edits. You can even edit a document at the same time as one of your team members and see where they are making changes at. It’s great a way to work together on content.

SocialPilot

This one’s specifically for social media. Social Pilot allows you to connect all your accounts to one place. It’s a good shortcut tool because of this. You won’t have to worry about logging into 3 or 4 different accounts just to post the same thing, it even allows you to schedule your posts. The best thing about SocialPilot is that it still helps you adhere to the guidelines of the different platforms, so you don’t have to worry about one post missing half of it’s content.

 

And with that covered, you should be well on your way to Creating the Captivating content that your brand needs. If you have any questions or need help, contact us today and we’ll get you on the right path!
Chase Adams

Chase Adams

Chase is AP's Project Manager and Digital Design Guru.

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