What is SEO?


What is SEO 

If you’re a business owner, or considering becoming a business owner and you either have, or are thinking about creating a website for your business, then you may have heard the term SEO tossed around a time or two. You may have some idea of what it means, but maybe you’re not quite sure of what, exactly, the significance of SEO is. Then again, maybe it’s a brand new concept for you. Either way, it’s important and I’m sure you’d like to know exactly what it is and how you can best utilize it to maximize profits for your business. So, let’s dig in.

Search Engine Optimization, or SEO, refers to the process by which search engines (like Google and Bing) populate results based on the keywords and terms that users search for when using a search engine. Companies invest resources into optimizing the content that their websites are generating so that those companies may rank higher in search engine rankings, thus leading more traffic toward their websites. By utilizing SEO practices, companies can save money on paid advertisements and generate organic website traffic. SEO generated traffic is more sustainable than paid advertisements and leads to more quality visits to your site. Increasing SEO relevance leads to increased credibility and, ultimately, increased sales for businesses.

How does SEO work?

Search engines like Google and Bing have a list of criteria that go into an algorithm which determines search engine rankings. Let’s explore some of that criteria now.

  • Words- SEO is all based on relevance. By generating content that uses relevant words (words that might come up in a google search) you increase your sites SEO.
  • Titles- Similar to words, SEO algorithms take into account the relevance of page titles built into the coding of a website. Google scans the metadata of all of the pages generated on the internet and by using SEO friendly metadata in the creation of a website, you’ll increase your websites search rankings.
  • Links- When other websites use links that direct users to your website, search engines take that into account. The more links to your website, the more relevant your website and, therefore, the higher your website will rank in search engine rankings.
  • Reputation- If your site sees heavy, consistent traffic, that will increase your search engine rankings. If your site is referenced around the internet in a positive manner, that will positively affect your search engine rankings.

How can SEO help benefit your business?

I alluded earlier to some of the benefits of SEO. For instance, I mentioned that the cost of implementing SEO is generally much cheaper than paid advertising. Not only that, but it’s also more effective and the results are more sustainable. Besides cost savings, SEO is a transparent process. You have visibility to all of the data that your marketing team is looking at and it’s very easy to comprehend. By utilizing SEO data, you can quickly identify high volume keyword searches with low competition and implement those keywords in your content. Lastly, you must consider that there are over 250 million websites on the web and you need to find a way to make yours stand out. SEO will aid you in accomplishing this.

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