Is social media marketing important to a small business?
Did you know that in 2014 over 90% of marketers claimed that social media marketing was vital to their business? As social media has begun to root itself in our society it is becoming more and more imperative for companies to meet their customers where they are; This of course means on their phones, tablets and other mobile devices. This rings true for businesses of all sizes, but especially for small business owners. You brand maybe more local or known to only a few throughout your community. However, if you want to create a broader appeal, you must put your business out on social media. Here are a few reasons why you should take the time and invest in social media marketing.
Increasing Your Brand Recognition: As a small business it is essential to have your name on everyone’s minds. A way to increase the chances of this is through social media. By placing yourself in every Twitter or Facebook user’s newsfeed, you have the opportunity to bring in a new customer as well as offering easy access to what new things are happening in your business for current customers
Higher Brand Loyalty: When your customers see your business on social media they are more likely to be more loyal to your brand meaning they will gravitate to your product or service.
Raise Your Conversion Rates: Social media marketing has the potential to make your customers change their loyalty, bringing them to your brand. This is due to the fact that when a business is involved on social media, customers see them as more approachable. Also the more followers you have tends to improve your credibility to the public. This will also lead to an increase in brand recognition.
Increasing Website Traffic: All modes of social media you decide to employ will lead people back to your website. Without things like Facebook or Instagram, your client base is limited to the customers you already have and it is difficult to acquire new ones. The more quality content you have on various social media platforms, the more inclined people will be to check out your website and may even become loyal to you and your services
There you have it! Social media marketing is an essential tool for small business to reach new clientele. Being active on social media makes your company more approachable and says “Yes you can trust us with your (insert product or service here) needs!” With our lives being placed more conveniently into the palms of our hands, social media marketing is a tool that small business owners should not overlook.